Seminar Series | The Science of Bank Growth: How Synchrony Bank Turns Data into Customers and Revenue

Event Sponsors

Exclusive Event for Banking Leaders - Limited to 20 Registrations!

Seminar Speaker: 
 

 

 

Nathaniel White-Joyal
 

President
 

Scout Digital           

 

Nathaniel White-Joyal is President of Scout Digital, a revenue marketing agency that drives measurable growth for direct-to-consumer brands and financial institutions. 

Nathaniel has helped drive game-changing results for Synchrony, CareCredit, Chick-fil-A, Thermo Fisher Scientific, Xerox, Bag Balm, and Culture Partners. A dynamic and engaging presenter, he brings practical insight, candor, and energy to every discussion.

Nathaniel regularly challenges revenue leaders to reconsider what marketing is worth when they move beyond last-click attribution. His philosophy is simple: “Creative is Batman. Measurement is Robin.”
Creative drives performance; measurement proves its impact. He advocates for incrementality testing, first-party data, and evaluating campaigns based on revenue -not vanity metrics.
 

 

Join fellow bank marketing, sales, and growth leaders from the Worcester Regional Chamber of Commerce and leading regional financial institutions for a two-hour executive-level seminar and networking event hosted by Scout Digital. Together, we will explore how data, personalization, disciplined experimentation, and attribution can turn marketing into a measurable revenue engine.
 

 

Scout will share how Synchrony bank and other leading banks and financial institutions:

-> Connect marketing investments to customer acquisition and revenue.
-> Identify the audiences, messages, and channels that produce the greatest value.
-> Measure both digital and in-branch outcomes.
 

Ideal for leaders from banks and financial institutions responsible for revenue growth:

-> Chief Marketing Officers
-> Chief Revenue Officers
-> Vice President and Director of Marketing
-> Vice President and Director of Digital and Social Marketing
-> Sales Leaders
-> Community Banking Officers
-> Chief Operating Officers
-> Presidents
-> Chief Executive Officers
-> Relationship Managers
 

Attendees will benefit from receiving:

-> attribution best practices.
-> actionable ideas they can apply immediately within their own institutions.
-> insights from peers, Scout Digital, NBS Group, and transformation experts.
 

Powerful bank marketing builds a memorable brand, benefits the community, and creates loyalty. We are excited to bring this group together with that goal. It will be time well spent.

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Date and Time

Wednesday Dec 2, 2026
9:00 AM - 10:30 AM EST

Location

Worcester Regional Chamber of Commerce 
311 Main Street
Suite 200

Fees/Admission

FREE

Contact Information

Bryon Lewis-Cummings Programs and Events Coordinator
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Printed courtesy of www.worcesterchamber.org – Contact the Worcester Regional Chamber of Commerce and Affiliates for more information.
311 Main Street, Suite 200, Worcester, MA 01608 – (508) 753-2924 – info@worcesterchamber.org