Clinton Corporate Members

All One Credit Union

www.all-onecu.com

Avidia Bank
www.avidiabank.com

Clinton Savings Bank
www.clintonsavings.com

DiMeco's Nursery & Landscape

www.ddimeco.com

HealthAlliance-Clinton Hospital

www.healthallianceclinton.com

Law Office of Robert M. Williamson, P.C.

www.thermwlawpc.com

Maria Milagros

www.mariamilagros.net

N&T Mechanical Contractors, Inc.

www.ntmechanical.com

Philbin & O'Neil LLC

www.philbin-oneil.com

Phillips Medisize

www.phillipsmedisize.com

Photography by John Cannon

www.jcannonphoto.com

R.P. Masiello, Inc.

www.rpmasiello.com

RFK Community Alliance

www.rfkcommunity.org

The Item/Cherry Road Media

www.clintonitem.com

Wendy's of New England

www.wendys.com

Seminar Series | The Science of Bank Growth: How Synchrony Bank Turns Data into Customers and Revenue

Event Sponsors

Exclusive Event for Banking Leaders - Limited to 20 Registrations!

Seminar Speaker:

Nathaniel White-Joyal

President

Scout Digital

Nathaniel White-Joyal is President of Scout Digital, a revenue marketing agency that drives measurable growth for direct-to-consumer brands and financial institutions.

Nathaniel has helped drive game-changing results for Synchrony, CareCredit, Chick-fil-A, Thermo Fisher Scientific, Xerox, Bag Balm, and Culture Partners. A dynamic and engaging presenter, he brings practical insight, candor, and energy to every discussion.

Nathaniel regularly challenges revenue leaders to reconsider what marketing is worth when they move beyond last-click attribution. His philosophy is simple: “Creative is Batman. Measurement is Robin.”
Creative drives performance; measurement proves its impact. He advocates for incrementality testing, first-party data, and evaluating campaigns based on revenue -not vanity metrics.

Join fellow bank marketing, sales, and growth leaders from the Worcester Regional Chamber of Commerce and leading regional financial institutions for a two-hour executive-level seminar and networking event hosted by Scout Digital. Together, we will explore how data, personalization, disciplined experimentation, and attribution can turn marketing into a measurable revenue engine.

Scout will share how Synchrony bank and other leading banks and financial institutions:

-> Connect marketing investments to customer acquisition and revenue.
-> Identify the audiences, messages, and channels that produce the greatest value.
-> Measure both digital and in-branch outcomes.

Ideal for leaders from banks and financial institutions responsible for revenue growth:

-> Chief Marketing Officers
-> Chief Revenue Officers
-> Vice President and Director of Marketing
-> Vice President and Director of Digital and Social Marketing
-> Sales Leaders
-> Community Banking Officers
-> Chief Operating Officers
-> Presidents
-> Chief Executive Officers
-> Relationship Managers

Attendees will benefit from receiving:

-> attribution best practices.
-> actionable ideas they can apply immediately within their own institutions.
-> insights from peers, Scout Digital, NBS Group, and transformation experts.

Powerful bank marketing builds a memorable brand, benefits the community, and creates loyalty. We are excited to bring this group together with that goal. It will be time well spent.

Register

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Date and Time

Wednesday Dec 2, 2026
9:00 AM - 10:30 AM EST

Location

Worcester Regional Chamber of Commerce
311 Main Street
Suite 200

Fees/Admission

FREE

Contact Information

Bryon Lewis-Cummings Programs and Events Coordinator
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