News Release: 7/1/2026

FOR IMMEDIATE RELEASE

Local Business Workshop Series Addresses Market Shifts and AI-Driven Discovery in Greater Worcester

The Prosperity Group and Silverbranch Praxis Co-Host Three July Sessions for Central Massachusetts Business Owners

WORCESTER, MA – July 2, 2026 – Two Central Massachusetts business advisors are teaming up to help local business owners navigate two of the most significant shifts affecting how companies grow, compete, and get discovered: regional market evolution and the rise of AI-driven customer search.

Susan Tripi of The Prosperity Group and Brian Kostantin of Silverbranch Praxis will co-host "Business Growth in a Changing Market: Real Estate Shifts, AI Discovery, and What Local Business Owners Need to Know" – a practical workshop series designed for Greater Worcester business owners facing new competitive dynamics.

The free workshop will be offered at three local venues in July:

Each session features two focused 15 minute presentations, followed by discussion and practical takeaways.

1. Real-Time Market Shifts in Greater Worcester.  Susan Tripi, a commercial real estate agent with The Prosperity Group, will present on how Worcester County is evolving from what many once viewed as a secondary market into an active regional growth corridor.
2. AI's Impact on Discoverability and Trust.   Brian Kostantin, Founder and Growth Architect of Silverbranch Praxis, will explore how the discovery layer is changing as customers increasingly ask AI assistants instead of typing traditional search queries.

The workshop is designed for business owners with time built-in for questions and peer discussion.

About The Prosperity Group.  The Prosperity Group is an area real estate team led by founder Shannon Henderson, working with buyers, sellers, and investors across residential and commercial real estate. The team pairs client service with ongoing education through classes and webinars on buying, selling, and investing.

About Silverbranch Praxis.  Silverbranch Praxis is a boutique growth architecture firm based in Massachusetts, founded by Brian Kostantin. It supports organizations, teams, and individuals across marketing, growth strategy, and customer experience through three services: fractional leadership, project-based engagements, and personal branding through the Authentic Presence series.